This campaign was the first phase of an ambitious re-brand and communications campaign for Good Energy.
As well as a logo re-design and complete refresh of the brand’s identity and guidelines, we constructed a new brand platform ‘Just Be Good’ which aims to help take the brand to a wider audience, as Good Energy move towards being a brand that is not just an energy provider.
The first phase, was a social and digital campaign that ran across all of the brand’s social channels. Targeting those who are already making every day changes to help the environment, and tackling the misconception that switching energy provider is an arduous and time-consuming process, it demonstrates that switching can be just as easy and helpful to the environment as cutting down on their use of plastic or riding a bike to work.
Advertiser: Good Energy
Post Production / VFX
Post Production Company: Unit
Production Company: Agile Films
Director: Ben Reed
Producer: Emma Bewley
Sound Company: Factory
Creative Agency: Creature
Chief Creative Officer: Ben Middleton, Stu Outhwaite-Noel
Creatives: Josh Dando, Steven Dodd
Strategist: Lorna Burt
Producer: Kate Taylor