Tennis with spaghetti western flavor campaign to promote the female WTA in Mexico

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Mexican agency and production house, majadmA and KIDS respectively, launched the worldwide campaign for Abierto GNP Seguros, a professional women's tennis tournament that is part of the WTA Tour. The event takes place in Monterrey City with the participation of important tennis pros such as Angelique Kerber, ex-#1 on the WTA Ranking and winner of 3 Grand Slam. The spot will be broadcasted on WTA platforms, in more than 50 countries.

The goal is to attract more tennis fans and the rule was to break with the typical content of this category. The spot staring Angelique Kerber and Feliciano Lopez with a fun tone challenging to duel across Mexican references, replacing bullets with tennis balls, results in a spot that stands out from the regular flow of tennis ads.

Spot: “Beat It”

Link: https://www.dropbox.com/s/yjaghqs3bkyylb9/Beat%20it.mp4?dl=0

Credits:

Client: Abierto GNP Seguros

Campaign: Passion in Motion

Agency: majadmA

Production Company: KIDS

CEO & Creative General Director: Diego Nuñez

Marketing Services Director: María Fernanda De Anda

Agency Production: Andrea Morales

Copy: Maru Santos

Director: William Kaner
KIDS Managing Director & Co-Founder: Tino De La Huerta  
KIDS Global Production Director & Co-Founder: Doyla Morales
Executive Producer: Elisa Santana
Head of Production: Omar Rodriguez
Production Coordinator: Armando Lara
DOP: Daniel Gonzalez
Assistant Director: Paco Moreno
Original Composition: Dirty Soup
Music Supervisor: Raife Burchell
Sound Design: Javier Quesada
Color Correction: NICE SHOES

About majadmA

MajadmA is a branding and content agency with offices in Monterrey and Miami, with more than 7 years of experience in the market. Amongst its clients you’ll find Ferrara (Nerds), Cemex, Mary Kay, Tec de Monterrey and Abierto GNP Seguros.

About KIDS

Mexican production company KIDS, founded and led by the director Tino de la Huerta and Doyla Morales, with offices in Mexico and Madrid. KIDS offers a unique mix of creative content generation and production capacity with a strong international vision.