We have all seen the birds and whales with their
stomachs filled with plastic rubbish. And we believe that humans are the next
species that’ll be affected by the omnipresent problem of plastic and food surrogates.
Researching the food industry statistics, we’ve
discovered some staggering facts – such as the fact that the average person
ingests 70000 microplastics each year or that 7 out of 10 persons die from a
“non-communicable disease”, usually related to the heavy consumption of
ultra-processed food. Tons of ultra-processed food that the majority of us are
eating, but are unaware of how little it has to do with anything remotely
natural or healthy.
Foodgroot was born out of this belief, that maybe we
can save ourselves by being better informed, and choose healthy, wholesome food
instead of its artificial counterparts. Foodgroot
is an app (with a fast and easy-to-use interface) that scans any food product
with a bar code and tells you immediately what’s good and what’s not. It has a
huge database, updated constantly with every food product that’s put out there for
sale. Its aggregator combines all the stocks of food available in every market,
with information about each ingredient, about the terroir and the farm that
supplied that food and, on top of that, information about what will be good for
you as an individual (from blood type matches to other info about your
metabolism and what’ll be truly nutritious for you).
Therefore, thanks to its complex algorithm and huge
database (but also to its super user friendly interface and quick response)
Foodgroot can transform shopping for groceries into smart and healthy choices, ensuring
the wellbeing of individuals and families alike.
This
campaign dramatizes, via powerful executions, the possible consequence of not
making a healthy and well informed choice when it comes to real food and
nutrition
