adidas \ adidas.co.uk London
To disrupt the top down conventions of ‘doing’ the London look, we adopted a bottom-up approach.
We collaborated with London influencers, alongside street cast Londoners, to curate and style adidas with a truly hyper-localised approach.
We took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and app.
Category: Clothing and Fashion, Sportswear