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3D Activist Documentary

A grieving father transforms his son’s murder into a national effort to establish better gun laws -- using the same 3-D printing tech churning out guns across the country. The film captures the creation of the world’s first 3D -printed activist, modeled on Joaquin “Guac” Oliver, one of 17 Parkland students killed in the 2018 mass shooting. Guac the 3-D activist travels from New York to South Africa, and to the steps of Congress in Washington D.C., to highlight the dangers of the lawful online distribution of 3-D gun blueprints. As Guac is transformed from victim to activist, he and his family work to safeguard our children from a government failing to provide them the safety and protection that should be their birthright.
Music

Music Company: Animal Music

Client

Advertiser: Change the Ref

Brand: Change the Ref

Production Company

Production Company: Alma Post

Executive Producer: Yeyo Marquez

3D Printing: Voodoo Manufacturing

Co-Production company: Joinery

Senior Editor: David Becerra

Senior Producer: Jennifer O. Eirea

Creative Agency

Creative Agency: Alma DDB

SVP Executive Producer: Michelle Headley

Co-President, Chief Creative Officer: Alvar Suñol

Creative Chairman: Luis Miguel Messianu

Executive Creative Directors: Iu La Lueta, Virgilio Flores, Monica Marulanda

Producer: Victoria Marichal

Associate Creative Director: Jonathan Garcia

Senior Copywriter: Humberto Maldonado

VP Strategy: Juan Luis Isaza

Executive Producer: Jay Rivera