Altron Brand Film Humanises Technology
The new Altron brand film takes the viewer through the story of a daughter from the day she was born and through the various key milestones of her life. The objective of the film is to position the Altron brand as the driver of the sentiment that technology is a facilitator of greater intimacy. Technology has grown with us, changed with us and will continue to be forever entwined with the lives we live.
Founded in 1998 and growing into Joe Public United in 2007, JPU is one of the MEA region’s leading integrated brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. JPU is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country. The group’s service offering aims to deliver on creative excellence through its 360º service offering (ATL, BTL, Brand Design, Digital, PR and Media) both in Johannesburg and Cape Town. The group also has African and European partners/affiliates in 8 different countries.
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