Lexus UX
Lexus’ newest luxury utility vehicle was designed and engineered for the city and the urban explorer seeking a fresh, contemporary take on luxury driving. It celebrates individuals with an imaginative lifestyle who experiment, discover and defy.
Cities are a canvas for experimentation and creativity, offering everything from new ideas in fashion, food and architecture to artistic expression. The campaign embodies the notion that exploration of the city is an exploration of oneself.
Team One is Publicis Groupe's fully integrated advertising, digital and media agency dedicated to helping premium brands thrive in the modern media landscape. Team One has five North American offices, including its Los Angeles headquarters, Dallas, New York, Chicago, and Atlanta. Team One clients include Lexus, The Ritz-Carlton Hotel Company, Expedia, HSBC Premier, Icelandic Glacial Water, PIMCO, St. Regis Hotels and Resorts, W Residences (Marriott), and the It Gets Better Project.
Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent Tribe study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.
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