null - Legacy in the Making

This timely book addresses the urgent challenge facing leaders today: How do you build long-term brands in today’s short-term world? Written by Mark Miller of Team One and coauthor Lucas Conley, Legacy in the Making (McGraw-Hill, March 2018) features lessons from remarkable leaders whose brands are making indelible marks on the world. Whether old or new, large or small, leader or challenger, brands seeking to build lasting legacies will benefit from the groundbreaking research, tools, and insights in this book.