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KP Snacks awards ENGINE Pom-Bear and Hula Hoops creative accounts without a pitch

KP Snacks – the house of brands with snack brand titans Hula Hoops, McCoy’s, Tyrrells, Popchips and Butterkist in their portfolio – has launched a creative pitch. KP Snacks currently has four creative agencies and through this pitch process will reduce this number to two. Current incumbent agencies include Wieden + Kennedy on Tyrrells, BMB on Hula Hoops and Pom-Bear, &Rising on Popchips and ENGINE on McCoy’s and Butterkist. The announcement comes as KP Snacks goes through a strategic review of how they work with their agency partners. The pitch seeks to find a new lead creative agency to work on three of their brands: Tyrrells, Popchips (both of which were brought into the portfolio last year) and KP Nuts. It has been confirmed that three agencies have been shortlisted at this time. Outside of the pitch ENGINE has been awarded the Pom-Bear and Hula Hoops creative accounts, in addition to its current accounts McCoy’s and Butterkist. Matt Edwards, Chief Executive, Engine Creative & Experience Design said, “There’s no better reward for creating effective work than an existing client giving us new business. Our ‘When Flavour Calls’ campaign has helped McCoy’s to double digit growth in a flat category. We’re delighted to have the chance to work on Pom-Bear and Hula Hoops as a result.” This all comes after the recent appointment of Kevin McNair as Marketing Director. He commented, “Following the recent acquisition of Tyrrells and Popchips, we have undergone a review of our creative partnerships. We are excited to continue our work with ENGINE and to add a new creative partner to our roster to work together in driving further growth in this exciting category. “I would like to thank BMB, &Rising and W&K for their support over the last few years.” The pitch is being run directly by KP Snacks through newly appointed Henry Wisdom (ex-Oystercatchers consultant) who joined Intersnack Group – KP Snacks’ European holding group – to lead the group’s marketing procurement late last year.

Category: Food