CLIENT: Hewlett Packard
ART DIRECTION: SHADOWPLAY®
This was a big shoot for HP as we handled the whole production including sourcing a suitable and vacant office that had the retro loom we were after, finding the models and creating a physical model of the printer that had to be wrapped in paper and movable. We photographed numerous of separate layers, lining everything up on screen during the shoot. The approved layers were taking in Post production in our studio and retouched to create the images for the Hewlett Packcard adverts. A full concept from creation to production for Shadowplay.