Road Safety Authority Ireland (RSA) - Unaccompanied
A harrowing true story, from RSA. BBDO Dublin’s fifth contribution to RSA’s brilliant, devastating series of films about the real lives shattered by car crashes, tells Noel Clancy’s story. There can be few more heartbreaking. Noel’s wife and daughter were in a tragic collision with a learner driver just before Christmas 2015. Geraldine and Louise lost their lives; so many other lives were damaged beyond repair.
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BBDO Dublin is a people-first agency with an unparalleled creative heritage that continues to set standards for the industry through our innovation agenda.
We are a team of strategic and creative specialists driven by a desire to understand what moves, motivates and matters to people, delivered through our knowledge of behavioural science and sociology, through our curiosity in culture and technology, through our relationships with our clients and understanding of their audience.
Put simply, we are people experts.