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Burger King Presents: World’s First Silent Drive Thru

Task: We wanted to illustrate the speed and ease of Burger King’s new mobile order app Restis. Our main goal was to get media visibility. Solution: Stereotype goes that Finns don't do small talk. So why aren’t all services built to match this? To serve Finns the way they’d prefer (even though they wouldn’t say it), we created something new: The world’s first “100 % silent Drive Thru service - Silent Pick Drive”. 
The customer registers into the Restis mobile app, signs in, makes and pays the order on a credit card, decides when it will be ready and picks up the order from the restaurant. But instead of queuing and waiting at the old-fashioned Drive Thru lane, the order is delivered, by a silent yet smiling Burger King employer, directly into the customer vehicle that is parked on the specific Silent Pick Drive area. Results: Silent Pick Drive fastens the ordering process on average 7 to 8 minutes. 32 media hits globally from The Drum (biggest marketing website in Europe) to local Finnish newspapers. Total reach for the campaign was over 17 million.
Client

Advertiser: Restel Fast Food Oy

Brand: Burger King

Marketing Director: Toni Flyckt

Creative Agency

Creative Agency: Superson

Creatives: Antti J. Peltonen, Tuomas Karvonen, Patrick Lindholm

CEO: Samppa Vilkuna

Executive Producer: Emmi Kupari

Video Producer: Jaakko Jaskari

Case Study Advisor: Antti Toivonen

Category: Fast food, Retail and Restaurants