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The world's most peaceful banner - Keep Peace [/ Ki: p / / Pi:s/].

TASK: Trump-Putin summit was going to be held in Helsinki in July 2018. We wanted to react to the major event together with Kämp. Our goal was to arouse international interest in Helsinki hotels and strengthen Kämp Collection’s vision ”Reason to come to Helsinki” SOLUTION: The world's most peaceful banner - Keep Peace [/ Ki: p / / Pi:s/] We evoked the legend behind the Finnish word for cheers, ’Kippis’, and used the hotel’s own facade and medias during the Trump - Putin summit without taking a political stance. We also informed the international press with accompanying photos. The advertisements activated tourists and citizens alike on social media and received praise for its cleverness. Total media reach for the campaign was 380 million.
Creative Agency

Creative Agency: Superson

Producer: Kaisa Suomela

Copywriter: Timo Silvennoinen

Art Director: Julien Riesen

Strategist: Samppa Vilkuna

Media Planner: Anna Palmen

ACD/Art Director: Mika Wist

Client

Advertiser: Kämp Collection Hotels

Category: Tourism, Travel