• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Genelec x Boiler Room

Genelec wanted to reach and engage with a new audience: Millennials who are passionate about electronic music. To reach these people, we joined with Boiler Room, loved by our target group. We created a cross-channeled campaign consisting of three parts: 1) Competition for consumers 2) Event + Live Stream 3) Video series to support the collaboration. We increased purchase intent by over 80% amongst an audience of millions.
Production Company

Production Company: Boiler Room

Creative Agency

Creative Agency: Superson

Creatives: Tuomas Karvonen

Account Director: Miikka Mannio

Client

Advertiser: Genelec

Category: Consumer Electronics, Hifi