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The Out of Home Project

Emergency homeless shelters in Stockholm frequently change location. Prime, Clear Channel, and Bannerboy teamed up to build a system that displays the nearest shelter on 54 DOOH units throughout Stockholm when the temperature drops below -7°C.
Client

Advertiser: Clear Channel

Brand: Clear Channel

Digital Agency

Digital Agency: Bannerboy

Production Company

Production Company: Bannerboy

Creative Agency

Creative Agency: Prime Weber Shandwick

Category: Charity, Corporate, Social and PSAs