Apartheid Museum - Bill of Rights
The Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democratic values of human dignity, equality and freedom. A "bill" is a printed or written statement of an amount owed. As such, we created our own Bill of Rights, Bill of Rights, ZA, which was an itemised bill of how many lives were affected in the struggle to obtain the basic human rights we enjoy, and deserve, today. We created over 8000 bills by printing them through a normal till point. The bills were then delivered the night before Human Rights day to the restaurants. Our bill had the #billofrightsza printed on it so we could track the reach of the campaign on social media. We did not put a single cent behind media. The bill also served as a free entry to the Apartheid Museum so South African could learn in greater depth their history.
Founded in 1998 and growing into Joe Public United in 2007, JPU is one of the MEA region’s leading integrated brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. JPU is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country. The group’s service offering aims to deliver on creative excellence through its 360º service offering (ATL, BTL, Brand Design, Digital, PR and Media) both in Johannesburg and Cape Town. The group also has African and European partners/affiliates in 8 different countries.
Connect with us: www.joepublicunited.co.za and follow on @JoePublicUnited, Facebook and Instagram.