Never Unsanitary Pads
Millions of South African girls miss up to a week of school every month because they can’t afford sanitary pads and use substitutes like leaves sand and newspaper. NGO One School at a Time created a direct mailer targeting the world’s largest pad provider, Always, to bring their Keeping Girls In School Programme to Iterele-Zenzele, the impoverished school that they work with. The mailer tweaked Always’ own packaging design to highlight the shocking reality and consequences of not having sanitary wear. The mailer was a success and moved Always to bring their programme and make a big difference to the girls.
Founded in 1998 and growing into Joe Public United in 2007, JPU is one of the MEA region’s leading integrated brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. JPU is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country. The group’s service offering aims to deliver on creative excellence through its 360º service offering (ATL, BTL, Brand Design, Digital, PR and Media) both in Johannesburg and Cape Town. The group also has African and European partners/affiliates in 8 different countries.
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