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Never Unsanitary Pads

Millions of South African girls miss up to a week of school every month because they can’t afford sanitary pads and use substitutes like leaves sand and newspaper. NGO One School at a Time created a direct mailer targeting the world’s largest pad provider, Always, to bring their Keeping Girls In School Programme to Iterele-Zenzele, the impoverished school that they work with. The mailer tweaked Always’ own packaging design to highlight the shocking reality and consequences of not having sanitary wear. The mailer was a success and moved Always to bring their programme and make a big difference to the girls.

Brand: One School at a Time

Creative Agency

Creative Agency: Joe Public

Copywriter: Marjolein Rossouw

Art Director: Natalie Walker

Executive Creative Director: Roanna Williams, Adam Weber

Chief Creative Officer: Pepe Marais

Creative Director: Roanna WilliamsAdam Weber

Creatives: Marjolein Rossouw, Natalie Walker

Producer: Tammy Chetty, Theolene Manuel

Group Chief Creative Officer: Pepe Marais

Illustrator: Schutte Combrink

Account Management: Kelly Bardon

Agency Production: Manuel Lopes, Thandi Ratau, Galaletsang Dapula, Theolene Manuel

Category: Other

Genre: Action