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Rimi "Papa Karla"

We gave us a great deal of responsibility with creating an awareness campaign for them - to draw attention to food waste. Diligent Papa Karla always visits a family for them not throw away the food. But Karla doesn't get everywhere, so we have to change our food consumption.
Client

Advertiser: Rimi

Production Company

Script: Kinoteater

Production Company: Allfilm

Director: Arun Tamm

DOP: Mart Ratassepp

Production Designer: Getter Vahar

Creative Agency

Copywriter: Arun Tamm, Paavo Piik, Paul Piik, Henrik Kalmet

Creative Agency: Kinoteater

Category: Corporate, Social and PSAs, Environment

Genre: Comedy, People, Scenic, Storytelling