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American Idol

We created a fresh, new look for the American Idol move to ABC, separating the venerable talent show from all the rest in the market. With new hosts, a new network and countless updates happening within the show we felt it apropos to inject some of the excitement and energy in to their branding. We developed a package that transcends broadcast and impacts multiple channels including out of home, digital, and print.

Advertiser: ABC

Brand: American Idol

Design Director: Lucas Aragon

Director of Corporate Creative Services: Monica Helberg

Producer: Karla Senz

Vice President, Brand, Creative and Communications: Pash Pashkow

Production Company

Production Company: The New Blank

Executive Producer: Sevrin Daniels

Creative Director: Eric Edwards

Designer: Eric Edwards

Particle Animation: Marcus Kulick

Animators: Eric Edwards, Marcus Kulick, Alan Llave, Nancy Tang

Executive Creative Director: Bobby Hougham

Category: Media and Entertainment