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Group745
Group745
Group745
Group745
Group745
Group745

American Idol

23/01/2019
Design Studio
Washington, United States
12
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Credits
Brand
Agency / Creative
Production
We created a fresh, new look for the American Idol move to ABC, separating the venerable talent show from all the rest in the market. With new hosts, a new network and countless updates happening within the show we felt it apropos to inject some of the excitement and energy in to their branding. We developed a package that transcends broadcast and impacts multiple channels including out of home, digital, and print.
About The New Blank
We are a group of graphic designers and motionographers that are obsessed with making beauty that stands apart from the crowd while delivering well crafted messaging. We believe that everything must have a purpose, and if its purpose is merely looking pretty then we simply have no time for it.

Research, concept, and craft are the reasons visual communication matters to even the most unsophisticated audience. While they may not consciously recognize all the underlying material that goes into that communication, they engage nonetheless and will remember it and recognize that they witnessed something special. We believe that this level of craft is required otherwise we are just adding to visual noise in an already noisy world.

We dig deep to pull the essence of the communication you are trying to achieve, we study the landscape to find ways to make your voice relevant and heard. We draw out the under emphasized and reinforce relevant key points.

We are an obsessive group of storytellers weaving beautiful tales for every modern medium.