This explainer for Verizon’s Machine to Machine product line is a bit of a departure from the typical corporate explainers. It is part of a new grouping intended to introduce various products and services without delving too deep. We’re keeping it understandable and lighthearted, if the audience is entertained enough to make it through and pick up a basic understanding of the product we would consider this a win.
Once we settled on a script and animation style, it was just a matter of figuring out where we put the aliens abducting the cows. We knew the rest would fall into place after that.