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PBS: Slices of Life

The 2015 PBS branding campaign was tasked with being able to stretch across very disparate stories of “PBS Anywhere” as well as reinforcing that PBS is for everyone. Our integrated campaign needed to encompass a 100% graphic solutions as well as live action solutions for broadcast, digital, print as well as out of home while remaining familial. We reached for the brass ring.

Advertiser: PBS

Senior Creative Director: John Ruppenthal

Head of TV / Production: Carol Paik

Creative Director: Derrick Chamlee

Managing Director: James Dreesen

Production Company

DOP: John Jeffcoat

Executive Producers: Sevrin Daniels, Kelly Green

Executive Creative Directors: Sevrin Daniels, Bobby Hougham

Creative Director: Eric Edwards

Director: Bobby Hougham, Sevrin Daniels

Production Company: The New Blank


Voice: Glen Rockowitz

Composer: Phil Peterson

Sound Design: John Buroker


Compositors: Eric Edwards, Lena Lee, Yinzi Xiong

3D: Eric Edwards, Lena Lee, Yinzi Xiong

Category: Media and Entertainment, TV and Radio

Genre: Storytelling