PBS: Slices of Life
The 2015 PBS branding campaign was tasked with being able to stretch across very disparate stories of “PBS Anywhere” as well as reinforcing that PBS is for everyone. Our integrated campaign needed to encompass a 100% graphic solutions as well as live action solutions for broadcast, digital, print as well as out of home while remaining familial.
We reached for the brass ring.
We are a group of graphic designers and motionographers that are obsessed with making beauty that stands apart from the crowd while delivering well crafted messaging. We believe that everything must have a purpose, and if its purpose is merely looking pretty then we simply have no time for it.
Research, concept, and craft are the reasons visual communication matters to even the most unsophisticated audience. While they may not consciously recognize all the underlying material that goes into that communication, they engage nonetheless and will remember it and recognize that they witnessed something special. We believe that this level of craft is required otherwise we are just adding to visual noise in an already noisy world.
We dig deep to pull the essence of the communication you are trying to achieve, we study the landscape to find ways to make your voice relevant and heard. We draw out the under emphasized and reinforce relevant key points.
We are an obsessive group of storytellers weaving beautiful tales for every modern medium.