FOX - Bones Promotional Branding
Bones is an eclectic mix of near camp humor with serious procedural investigation. We were tasked with finding a way to marry the two in branding and iconography. Inspired by sculptures both past and present of objects and buildings made of bones we created our own themed off elements of the show and threw them into the light table setting that is used as the examination table in the show.
We are a group of graphic designers and motionographers that are obsessed with making beauty that stands apart from the crowd while delivering well crafted messaging. We believe that everything must have a purpose, and if its purpose is merely looking pretty then we simply have no time for it.
Research, concept, and craft are the reasons visual communication matters to even the most unsophisticated audience. While they may not consciously recognize all the underlying material that goes into that communication, they engage nonetheless and will remember it and recognize that they witnessed something special. We believe that this level of craft is required otherwise we are just adding to visual noise in an already noisy world.
We dig deep to pull the essence of the communication you are trying to achieve, we study the landscape to find ways to make your voice relevant and heard. We draw out the under emphasized and reinforce relevant key points.
We are an obsessive group of storytellers weaving beautiful tales for every modern medium.