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Puma 'Unlock New Levels'

Puma teamed up with creative agency Knas and and production studio Sehsucht with their director Hans-Christoph Schultheiss in their latest campaign Unlock New Levels, to announce the launch of their SS19 designs for Puma One and Future football boots. Inspired by the competitive and tactical world of gaming, Unlock New Levels stars Luis Suárez, Sergio Agüero, Antoine Griezmann, Marco Reus and Romelu Lukaku. As characters in a video game, the footballers need to unlock new levels, by defeating their opponents and overcome deadly challenges using their weapon of choice; Future and Puma One.
Client

Brand: Puma

Post Production / VFX

Post Production Company: Sehsucht Hamburg

Grade: Florian Wolf, Florian Zachau

Compositing Lead: Florian Zachau

Compositing: Alexander von der Lippe, Melissa Panek

Animation

Animation Company: Sehsucht Hamburg

Designers: Axel Brötje, Julius Brockelmann, Caroline Goehner, Andre Ljosaj, Ramon Springer

3D Lead: Timo von Wittken

3D Artists: Max Zachner, Jannes Kreyenberg, Heinrich Löwe, Fabian Heller, Frank Spalteholz, Florian Renner, Franz Ferdinand Kubin, Daniel Büttner, Chris Hempel

Lead Motion Design: Arjen van der Wal

Motion Design: Mitra Navab-Pour

Creative Agency

Creative Agency: KNAS CREATIVE

Creative Director: KNAS CREATIVE

Producer: KNAS CREATIVE

Planner: KNAS CREATIVE

Art Director: KNAS CREATIVE

Copywriter: KNAS CREATIVE

Client Service Director: KNAS CREATIVE

Production Company

Production Company: Sehsucht

DOP: Morten Forsberg

Producer: Frauke Fudickar, Stephan Reinsch

Director: Hans-Christoph Schultheiss

Music

Music Company: musicmusic, Meik de Swan

Offline

Editor: Andreas Bardet

Category: Sports and Leisure

Genre: Action, Animation, Choreography, Storytelling, Visual VFX