Puma 'Unlock New Levels'
Puma teamed up with creative agency Knas and and production studio Sehsucht with their director Hans-Christoph Schultheiss in their latest campaign Unlock New Levels, to announce the launch of their SS19 designs for Puma One and Future football boots.
Inspired by the competitive and tactical world of gaming, Unlock New Levels stars Luis Suárez, Sergio Agüero, Antoine Griezmann, Marco Reus and Romelu Lukaku. As characters in a video game, the footballers need to unlock new levels, by defeating their opponents and overcome deadly challenges using their weapon of choice; Future and Puma One.
SEHSUCHT | DREAM. DESIGN. CREATE.
We are a hybrid production studio, merging the arts of filmmaking, animation and visual effects. Our hand-picked team of directors apply visual storytelling to create emotionally captivating pieces of art, with all projects supported by our experienced and specialized VFX, design and film production teams.
Sehsucht was originally founded in 2000, by Martin Woelke and Ole Peters in Hamburg, Germany, destined to leave its mark as a top-notch quality label in the field of animations and motion graphics.
Since this launch, we have successfully grown into an internationally acclaimed production studio positioned as an industry leader in Europe’s VFX, production and animation landscape.
With the same untiring drive and excitement as back in the early days, we direct and produce cutting-edge visual content for our clients from the creative industries. We count more than 50 design-obsessed individuals that are united in their aspiration to further push the boundaries of storytelling by deploying narrative concepts that deliberately blend commerce with art.
At Sehsucht we believe every idea that comes through our door, however large or small, has a story to tell. Therefore our team of passionate artists work hard to deliver only the best, without compromise on quality or creativity.
With three studios based in Berlin, Munich and Hamburg, we provide both our talent and clients environments for creation, design, experimentation and technical excellence.
OUR BEST WORK IS LIKE A STATEMENT. OUR SIGNATURE. UNIQUE AND DISTINCTIVE THROUGH THE FUSION OF STORYTELLING, DESIGN AND TECHNICAL EXECUTION ON A STATE-OF-THE-ART LEVEL.
