Puma teamed up with creative agency Knas and and production studio Sehsucht with their director Hans-Christoph Schultheiss in their latest campaign Unlock New Levels, to announce the launch of their SS19 designs for Puma One and Future football boots.
Inspired by the competitive and tactical world of gaming, Unlock New Levels stars Luis Suárez, Sergio Agüero, Antoine Griezmann, Marco Reus and Romelu Lukaku. As characters in a video game, the footballers need to unlock new levels, by defeating their opponents and overcome deadly challenges using their weapon of choice; Future and Puma One.