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Casumo Play Absurd

Be The Fox, Tue, Jan 15, 2019

We joined Casumo and their agency Kitty to champion eccentric ‘sports’ across the UK: pie eating, wife-carrying, egg throwing, gurning… the weirder, the better. We made four films featuring comedians and onlineK. Winner of Most Effective Influencer Campaign at the Effective Digital Marketing Awards 2018.celebrities taking part in the sports, releasing one a week over the course of a month on the Play Absurd website and all influencer social channels. Brand awareness sky-rocketed. Winner of Most Effective Influencer Campaign and the Effective Digital Awards 2018.
Production Company

Production Company: Be The Fox

Director: Diana Ellis-Hill and Alex Hartman

Creative Agency

Creative Agency: Kitty

Client

Advertiser: Casumo

Category: Gambling, Sports and Leisure

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