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Honda - Honda Racing F1- Honda Lab

Honda
15/01/2019
Production Company
Brighton, UK
5
Share
Credits
Brand
Agency / Creative
Production
Honda Racing F1 wanted to attract a new millennial audience to the sport. Working with Digitas LBi, we tapped into their thirst for facts, knowledge and innovation, and engaged this audience through a series of remarkable, sharable and visually beautiful YouTube films. Co-presenters Greg Foot and Jimmy De Ville broke down the incredible engineering breakthroughs that make Honda Racing F1's engines tick, whilst behind the scenes, the Top Gear stunt team created explosions that kept the audience coming back for more. Six films in total, the series sky-rocketed Honda Racing F1 YouTube subscribers – increasing them twenty-fold.
About Be The Fox

Be The Fox is an award-winning creative agency that tells stories with a beating heart.

We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV. 

We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.

Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.