Nedbank - #VaxTheNation Kids in the Spotlight at the Global Citizen Festival
Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children’s Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela’s iconic speeches, rewritten from the perspective of the future of South Africa – the children.
On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world.
Founded in 1998 and growing into Joe Public United in 2007, JPU is one of the MEA region’s leading integrated brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. JPU is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country. The group’s service offering aims to deliver on creative excellence through its 360º service offering (ATL, BTL, Brand Design, Digital, PR and Media) both in Johannesburg and Cape Town. The group also has African and European partners/affiliates in 8 different countries.
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