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Group745
Group745
Group745
Group745
Group745
Group745

Finale

07/01/2019
Advertising Agency
Durham, United States
15
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Credits
Agency / Creative
For the most die-hard of college football fans, it isn’t just what happens on the field that determines a national championship. In “Finale,” the spot we created for the College Football Playoff on ESPN, we show fans doing everything and anything to cast the spell that propels their team to glory.
About McKinney

McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us.

With offices in Durham, New York, and Los Angeles, McKinney operates as one agency with multiple perspectives. Our Durham headquarters provides mass market insight while also giving us access to the city’s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture, and entertainment.

Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & HeartsTM to uncover simple human insights that we then bring to life through compelling brand stories and experiences.