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Winter driving expirience

To be able to shoot a big Audi skidding wildly on a snow track is a visual gift. In this sort of project, the most complicated is to know how to manage production needs, taking into account that one cannot have control over the natural environment: going to a high mountain, constant -16 degrees Celsius, few hours of light... A project carried out with great sensitivity to highlight the value of the product and the tenderness of the concept. Besides, a great post-production work carefully executed frame by frame to make the piece visually brilliant.

Advertiser: Audi

Brand: Audi

Production Company

Production Company: The Production Club

Director: Gerard Montero

Creative Agency

Creative Agency: DDB

Category: Automotive

Genre: Action