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The opportunity to shoot an ad largely based on the acting of a conversation filmed with direct sound is not something that normally happens in advertising today. This was the real challenge of the project. The casting and actors’ direction are the two pillars of the piece, but the use of spaces and the art director’s work have a specific weight essential to resetting the locations and generating different environments.
Client

Advertiser: Glovo

Brand: Glovo

Production Company

Production Company: The Production Club

Director: Sergi Portabella

Creative Agency

Creative Agency: Usted

Category: Other