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AlphaZero: Mastering chess with creativity

AlphaZero plays very differently to other chess engines. Unlike existing chess programs that use thousands of rules programmed by experts, AlphaZero has no rules. Instead it learns to play chess from scratch by playing against itself millions of time. The result is a chess style that is unlike anything that has come before. AlphaZero plays intuitively and dynamically – discarding large quantities of accepted chess theory in the process. And it wins. When Deepmind asked us to make a film to showcase this leap forward in AI, we thought it was fascinating to be exposed to the inner workings of some of the crucial members of the team. From there our job was to piece together this elaborate puzzle to bring the story to life to new audiences - not just chess geniuses. By including some awesome moments from the games, we also let AlphaZero's chess speak for itself. After all, its playing style shows the power of a very human, friendly quality – creativity.

Brand: Deepmind

Post Production / VFX

Colourist: The Mill

Motion Graphics: Chris Meadmore

Motion Designer: Doug Higman


Sound Company: Jungle Studios

Creative Agency

Creative Agency: Across the Pond

Production Company

Director: Greg Kohs

Producer: Gary Krieg & Tara Struthers

DOP: Greg Kohs

Sound: Rob Branch

Data Wrangler: Liam Lintonbon


Composer: Kevin Pollard


Executive Producer: Deborah Znaty

Editor: Steven Sander

Producer: Matt Mager

Edit Assistant: Stephen Walsh

Category: Corporate, Social and PSAs

Genre: Documentary