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We wowed Disney fans with their first ever social VR campaign to promote the remake of DuckTales

THE CHALLENGE 40 years after the Emmy award winning DuckTales hit our screens, Disney approached Pebble Studios to discuss how to launch a remake of the show for a 21st century audience. We needed to excite a new, young and digitally minded consumer about the awesome world of DuckTales, whilst also re-igniting the passion of those who remembered the original series.   OUR SOLUTION With 90% of US audiences using YouTube to consume content and the importance of reaching a new tech-savvy customer, we developed a concept that invited Disney fans to experience Duckburg like never before by creating a 360 degree animated episode that put the consumer at the heart of the adventure, up close and personal with these iconic characters. We developed a bespoke script for the teaser that introduced all the new and existing characters and encouraged our audience to totally immerse themselves through a range of visual and audio cues. From strategy, script writing, environment design and character animation through to tech development, we delivered this one of a kind 360 campaign, launching on YouTube & Facebook as a teaser experience before the 1st episode of the new show. RESULTS: The 360 experience received 2.1M views, on Youtube, 1.3M views on Facebook and won the APA's IDEAS award for best use of 360 category.

Category: Other

Genre: Animation, Music & Sound Design, Storytelling