GAP - GQ + GAP "Coolest Designers on the Planet"
The creative minds at BRYGHT YOUNG THINGS in NYC are behind the new GQ + GAP "Coolest Designers on the Planet" campaign. Directed by BYT's own Daniel Navetta, the films bring a fresh perspective to a classic genre of content. Filmed in New York and Milan, the films highlight 8 leading menswear designers and their re-imagination of the iconic GAP hoodie.
Bryght Young Thingsis a creative studio based in New York & California. Through commercials, films, photo, documentaries, and leading concepts on global campaigns our roster of emerging talent elevates projects via fresh storytelling and stunning visuals. Artist powered. Community minded. Work that resonates