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Journey Of The Pixel, Abacus

Led by Found's 'The Dink', comes this brand film for Facebook Ad Agency, Abacus. The conceptual film follows the journey of a pixel as it navigates the world to its destination. The abstract, collaborative brief from Abacus encouraged play and exploration, offering a great deal of freedom in the design and finish of the pixel world, for a smart and arresting brand film. Animated with C4D, Substance Painter, Octane and Unfold3d. Sound design by the wonderful Echoic Audio. 'Journey Of The Pixel' swiftly picked up a Vimeo Staff Pick upon release.


Brand: Abacus

Production Company

Production Company: Found Studio

Director: The Dink


Music Company: Echoic


Sound Company: Echoic


Animation Company: Found Studio

Director: The Dink

Category: Business and services

Genre: Animation, Visual VFX