null - Journey Of The Pixel, Abacus

Led by Found's 'The Dink', comes this brand film for Facebook Ad Agency, Abacus. The conceptual film follows the journey of a pixel as it navigates the world to its destination. The abstract, collaborative brief from Abacus encouraged play and exploration, offering a great deal of freedom in the design and finish of the pixel world, for a smart and arresting brand film. Animated with C4D, Substance Painter, Octane and Unfold3d. Sound design by the wonderful Echoic Audio. 'Journey Of The Pixel' swiftly picked up a Vimeo Staff Pick upon release.