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The Power of Coffee

Nexus Studios, Thu, Oct 25, 2018

Mighty Nice use classic typography design, strong lines and flowing scenes of light and colour in this spot for Eight O’Clock illustrating the power of a simple cup of coffee. With a classically modern design style, the animated campaign uses dramatic angles and bold colours to help to transition between shots and images. Flowing digital drawings take the viewer on a journey through scenes and locations where coffee brings us together, with lights and shadows invoking the warm feelings associated with friendships and memories.
Production Company

Production Company: Nexus Studios & Mighty Nice

Executive Producer: Luisa Murray

Director: Mighty Nice

Creative Agency

Creative Agency: Spark 44

Category: Soft Drinks

Genre: Animation, Storytelling

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