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The Power of Coffee

Mighty Nice use classic typography design, strong lines and flowing scenes of light and colour in this spot for Eight O’Clock illustrating the power of a simple cup of coffee. With a classically modern design style, the animated campaign uses dramatic angles and bold colours to help to transition between shots and images. Flowing digital drawings take the viewer on a journey through scenes and locations where coffee brings us together, with lights and shadows invoking the warm feelings associated with friendships and memories.
Production Company

Production Company: Nexus Studios & Mighty Nice

Executive Producer: Luisa Murray

Director: Mighty Nice

Creative Agency

Creative Agency: Spark 44

Category: Soft Drinks

Genre: Animation, Storytelling