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Glet Rich or Die Tryin'

Friends\TBWA Bucharest are taking full advantage of the Romanian language with this comedic rap video for their client Rigips Saint-Gobain and new product Supertop plaster. “Glet Rich or Die Tryin’” is a pun on the local word for ‘plaster’ – and the video sees a crew of tradesmen celebrating the product with lyrics as smooth as a freshly-skimmed wall.

Advertiser: Saint-Gobain Rigips Romania

Post Production / VFX

Post Production Company: Avanpost

Production Company

Production Company: Blind Cat Production

Director: Alex Coteț


Composer: (lyrics) Teodor Chiripuci & Alex Mocanu

Artist: Liviu Pîrvu (Sez), Vlad Dobrescu & Alex Mocanu

Creative Agency

Creative Agency: Friends\TBWA Bucharest

Copywriter: Teodor Chiripuci

Art Director: Cristina Cazacu

Strategist: Adriana Vasile

Executive Creative Director: Eugen Suman

Group Creative Director: Ruxandra Matache & Anca Băcilă

Digital Strategist: Alecsandra Apostolescu

Social Media: Vlad Mareș

Client Service Director: Ioana Teodorescu

Account Director: Oana Andrei

Account Management: Lorena Zincenco

Category: Home

Genre: Comedy, Music performance, People