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Dot - Influencer

Meet Dot - The Uninvisable Friend. Making the invisible visible, Wunderman worked with the Childhood Eye Cancer Trust (CHECT) to launch a one-day 'Uninvisible Friend' campaign on World Sight Day. Offering a visual representation of what the world might look like to a child who is suffering from retinoblastoma (Rb), a relatively unknown aggressive eye cancer that can blind children if diagnosis is too late, but unable to communicate this to their parents because they assume it is normal.