Decoding Youth Identity in the Social age
16-24s are burning down the house. Is your brand in flames?
Gen Z will make up 40% of consumers by 2020. That’s a lot of power over your bottom line.
Do you understand them? Like, really understand them? We do. We just wrote a whitepaper on them - ‘Decoding Youth Identity in the Social Age’.
https://www.zakagency.com/selfhood/
About Us
We are ZAK, an independent creative agency with a singular focus.
We create big brand ideas that engage under 30s.
We work with ambitious brands that need to be relevant in the rapidly shifting world of culture, media, technology and consumer attitude. Brands who can’t afford to miss the mark with their most important audience.
Our Culture
We are an honest, down to earth team and we wouldn’t have it any other way. We work hard, we collaborate and we deliver. We do all of that because we seek out and work with the best talent. We aren’t all work, work, work though. We make sure we have fun along the way. If we didn’t, we wouldn’t be half as good at what we do. We like to mix it up. We are as happy down the local as we are trying something a little bit different, like fighting zombies, flying down mountains, partying in Paris or using the force at Secret Cinema. And that’s just for starters. If this sounds a bit like you, say hello…