Decoding Youth Identity in the Social age
16-24s are burning down the house. Is your brand in flames?
Gen Z will make up 40% of consumers by 2020. That’s a lot of power over your bottom line.
Do you understand them? Like, really understand them? We do. We just wrote a whitepaper on them - ‘Decoding Youth Identity in the Social Age’.
https://www.zakagency.com/selfhood/
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