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Mess = Greatness

Contrary to what many kids are taught, failure isn’t wrong; it’s essential. We created this call out to young inventors, coders and problem solvers, to let them know that Google Science Fair is open! The film is all about honesty, and fun. The process of experimentation is anything but perfect – whether in the world of science or everyday life. But the journey to ideas, and the questions that are asked along the way, are every bit as exciting as the destination. This music-driven piece is a celebration of mess and failure - and ultimately - the process of trying stuff out. Find out more: Googlesciencefair.com

Brand: Google

Post Production / VFX

Colourist: The Mill


Sound Company: Silk


Animator: Teresa Tang

Creative Agency

Creative Agency: Across the Pond

Copywriter: Mark Edwards

Producer: Matt Mager, Chelsea Christer

Executive Creative Director: David Foggon

Executive Producer: Karen Crookes, Anna Brent, Deborah Znaty

Director: Max Sobol

Head of Production: Tom Dore

Production Manager: Emily O'Meara

DOP: Rob Wilton


Editor: Max Sobol

Edit Assistant: Sara Karimpour, Stephen Walsh, Ashley White

Producer: Matt Mager

Category: Corporate, Social and PSAs, Education

Genre: Action, Animation, In-camera effects, People, Storytelling