Lucozade - The Next Move

Lucozade Sport's first long-form film unites a 19-year-old Londoner with his hero, Anthony Joshua. The boxing champion surprises Michael at his house and the two spend the day together, training and forming a friendship. This mini-documentary continues the brand’s "Made to move" campaign, which aims to get one million people moving by 2020, and promotes a partnership with Active Communities Network, a programme to give young people access to sports for which Michael volunteers as a coach. The work was written by Greg Ormrod, art directed by Thomas Worthington, and directed by Michel & Nico through Believe Media. See full length film at - http://www.believemedia.co.uk/work/michel-nico-lucozade-sport-anothony-joshua-b-active/