Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Cadbury Dairy Milk - Classic vs Modern (Digital)

Having let our audience experience the best of both, we began phase two; introducing Cadbury’s Modern and Classic flavours and pairing them with the most appropriate tracks. By using a profile analyser, which examined an albums release date, we were able to determine if a listener preferred to listen to more modern or classic music. Each user was then presented with a new playlist to match their taste, along with a showcase of complementary Cadbury’s flavours.


Advertiser: Mondelēz

Brand: Cadbury Dairy Milk

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Food, Snacks and confectionary

Genre: Digital