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Cadbury Dairy Milk - Classic vs Modern (Digital)

26/09/2018
Creative Agency
London, United Kingdom
17
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Agency / Creative
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Having let our audience experience the best of both, we began phase two; introducing Cadbury’s Modern and Classic flavours and pairing them with the most appropriate tracks. By using a profile analyser, which examined an albums release date, we were able to determine if a listener preferred to listen to more modern or classic music. Each user was then presented with a new playlist to match their taste, along with a showcase of complementary Cadbury’s flavours.
About Red Apple Creative
Red Apple Creative are a Creative Agency based in London and New York with a specialism in Audio Services

We craft:
Spotify Creative,
Radio Creative,
Podcasts,
Digital Advertising,
Web Builds

Our Culture:

We're creative (standard). We're honest and open. A swear jar would bankrupt us all. We're all equal and we laugh at ourselves...and each other. We're unconventional, productive and we do whatever it takes to get the job done. We like burgers (meat, veggie and vegan). We always make time for each other and our clients. We live and breathe audio. We're all very different and we love that about our team. We like going to the pub...a lot. We praise each other and recognise achievements. We don't quit, we fix. We're kind and caring. We make a difference. We stick together and pick each other up when it's needed. We're people pleasers. We like to dance. We say please and thank you. We're passionate and motivated. We always leave our clients feeling good.
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