null - Cadbury Dairy Milk - Classic vs Modern (Digital)

Having let our audience experience the best of both, we began phase two; introducing Cadbury’s Modern and Classic flavours and pairing them with the most appropriate tracks. By using a profile analyser, which examined an albums release date, we were able to determine if a listener preferred to listen to more modern or classic music. Each user was then presented with a new playlist to match their taste, along with a showcase of complementary Cadbury’s flavours.