null - Cadbury Dairy Milk - Classic vs Modern (Audio)

During the first phase, we used a series of audio spots to encourage listeners to sign up to an event hosted by Marvin from JLS. Marvin had carefully curated a playlist with ten modern and ten classic tracks, which were presented on an interactive microsite as a custom playlist. As users explored the tracks they could preview 30 seconds of each, while exploring the event information and signing up for a chance to participate.