senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Caught in the act

25/09/2018
Advertising Agency
Madrid, Spain
26
Share
Credits
Brand
Agency / Creative
Production
Post Production / VFX
You've done it. You've got to the end of the day. At last there's an end to all those responsibilities, work, looking after the kids ... So after a hard day, give yourself a treat. How? Make yourself a nice snack, cook a delicious supper or play some music while you make a fool of yourself dancing ... And if we add a Coca-Cola Zero Sugar Zero Caffeine, these moments can be even better. Not only can you enjoy your time to the max but you can do it without losing any sleep. But what if , just as you're enjoying that special moment some unexpected guests open their eyes and appear on the scene? Well, fortunately at least you won't lose any sleep. McCann Madrid was the agency commissioned to develop the latest campaign for the sugar free, no caffeine version of Coca-Cola, with the tagline "Don't lose any sleep when you're having fun" , accompanied by the legendary song "Stay" by Maurice Williams & The Zodiacs, the campaign was launched in September in Spain and may be shown in other European markets soon.
About McCann Spain
We are a leading agency in creativity both in Spain and worldwide. Our team constantly seeks excellence in the creation and production of ideas that help solve our clients' business problems and help brands leave a mark on people's lives.


Advice on marketing plans and communication strategies

We help to properly focus our clients' marketing plans. We propose the best communication strategies and concepts. 

Marketing consulting / Consumer planning / Creation of strategic concepts / Channel planning


Creativity

We believe in the power of ideas. We generate creative ideas capable of building brands and solving our clients' business problems, in all channels: 
Creativity in conventional media / Creativity in digital media / Integrated 360º campaigns / Audiovisual, graphic and digital production


Research Advice

We transform the information coming from market research, in real value for our clients