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Caught in the act

25/09/2018
Advertising Agency
Madrid, Spain
26
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Brand
Agency / Creative
Production
Post Production / VFX
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You've done it. You've got to the end of the day. At last there's an end to all those responsibilities, work, looking after the kids ... So after a hard day, give yourself a treat. How? Make yourself a nice snack, cook a delicious supper or play some music while you make a fool of yourself dancing ... And if we add a Coca-Cola Zero Sugar Zero Caffeine, these moments can be even better. Not only can you enjoy your time to the max but you can do it without losing any sleep. But what if , just as you're enjoying that special moment some unexpected guests open their eyes and appear on the scene? Well, fortunately at least you won't lose any sleep. McCann Madrid was the agency commissioned to develop the latest campaign for the sugar free, no caffeine version of Coca-Cola, with the tagline "Don't lose any sleep when you're having fun" , accompanied by the legendary song "Stay" by Maurice Williams & The Zodiacs, the campaign was launched in September in Spain and may be shown in other European markets soon.
About McCann Spain
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG). 

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