null - Pride In London - Apology

We're happy and proud to have been involved in this important campaign for Pride in London by WCRS, which is the first time Pride have produced a TV commercial. They were gifted airtime by Channel 4 and have had a lot of coverage in the industry press around the whole multi-media campaign. Musically the brief was tough, to try and create an atmosphere that didn't telegraph the emotion or take over from the action, didn't make the film obvious or cheesy, but captured the tone and emotion perfectly while sitting unobtrusively in the background. It's harder than it sounds. Everyone loved the track we produced with veteran Thirty Two collaborator Ru Pope which we think captures the soul of the piece to perfection.