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Highlight the Remarkable

Everyone knows the phrase "Behind every great man is a great woman.". But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.


Advertiser: STABILO International GmbH

Creative Agency

Creative Agency: DDB Group Germany

Copywriter: Teresa Berude

Art Director: Vera Ickert

Chief Creative Officer: Dennis May

Account Director: Mona Elobeid

Grafikdesign: Kathrin Stenger

Junior Account Manager: Malte Kraft

Strategic Planning: Christian Bihn

Idea: Vera Ickert and Teresa Berude


Edit Company: Stefan Kranefeld Imaging

Category: Other

Genre: Print