null - Emmi Caffè Latte

We created a set of Spotify adverts that challenged listeners to see how ‘yay’ their current playlists were. The audio spot directed users to a custom-designed microsite before inviting them to connect with Spotify. Once a playlist was chosen an algorithm would analyse the ‘yay’. Depending on their mood, the user could then adjust a slider and generate a brand-new playlist with the desired amount of pep.