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Cadbury Double Decker

By partnering with Rizzle Kicks and Spotify we sent listeners to a microsite using a series of audio spots. Here, we analysed their playlists before giving users the controls to set the mix between mellow and upbeat. Music to match the crunch and smooth of a Cadbury’s Double Decker. Finally, the user received their custom-mixed playlist before entering a competition to win Rizzle Kicks tickets and go backstage for real at an exclusive meet and greet.

Client

Advertiser: Mondelēz

Brand: Cadbury Double Decker

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Food, Snacks and confectionary

Genre: Digital