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The When App

We all value, measure and portion our time. Why shouldn’t it be properly displayed when time started, where time has got us right now and when it will finish? WHEN brings the act of adaptive timekeeping to your mobile device and makes the amount of time intuitively relational by shifting your focus from the set rules of the ticking clock to an experience of time designed around you. Using a unique approach of how to manifest the amount of time, we have developed a highly visual timer based on an adaptive, flexible and abstract designed grid system. Creating an easy and intuitive way to track all those moments that counts. WHEN also triggers the body’s “rest and digest” response, quickly helping you regain focus within the moment you start the timer. The smart audiovisual feedback combined with haptic feedback in the app is designed to help you keep your focus on the present.

Creative Agency

Creative Agency: BBH Stockholm

Strategist: Christian Lindman

Producer: Jonny Nylund

Data & Analytics: Jacob Eberson

Designer: Niclas Brantås

Client Director: Alexander Niléhn

Tech Lead: Kim Wijk

UX Designer: Malin Jofjärd

Senior UX Designer: Jesper Andersen

QA Manager: Lotta Westin

Creative director: Nicklas Silfverhjelm

iOS Developer: Vitalii Obertynskyi

Category: Business and services, Software

Genre: Apps, Creative technology, Digital